Develop engagement and communications infrastructure
We maintain a website, social media presence (Facebook, LinkedIn, Instagram) and explanatory materials explaining the Basin-scale Flow-MER Project and why it is important. Over time, the content of these has moved from raising awareness, to sharing findings, implications of findings for management, and recommendations for ongoing environmental water investment. Story-telling is a key engagement and communications approach, along with photographs, infographics and maps that people can explore (see image).
The underlying principle for Flow-MER communications is that one story is used multiple times, and on many platforms, to extend reach and cater to a wide range of audiences. To enable this to happen, stories are made available in a range of formats so that they can be easily shared and used on different website platforms and media. We also develop and maintain relationships with key partner communications personnel so that they can tailor content so that it is meaningful for their networks.
Image: Flow-MER Annual Forum 2023 interactive video page. Source: Pat Gudhka